Conversation builds trust. Replying to comments, queries and especially criticism helps to build honest, open and long-lasting relationships between a brand and its target market. In turn the brand also learns more about its customer base and therefore can improve their experience.
Dialogue is essential for effective customer service because your company’s audience is made up of people, and people like to be listened to.
In November last year Time magazine reported that half of the people who regularly use social media have utilized it for customer service and that 71% of those who have a positive experience in doing so, are likely to recommend the brand or company to their friends, family and followers. That’s a huge percentage which clearly demonstrates the potential reward businesses can accrue by implementing a solid social care campaign.
Dialogue isn’t limited to simple conversation –
Exceptional customer service will always go beyond the call of duty. This is exactly what Zappos did in December last year when Jameson Brown couldn’t find a specific style of Converse trainers on their site. The online retailer obviously understands how valuable credible connections with its customers are and rather than see every interaction as a sale, they regard it as an opportunity to reflect well on the Zappos brand. So when the customer service team couldn’t provide the trainers from their own stock they went hunting elsewhere and helped him find a pair from an unrelated retailer.
Jameson Brown couldn’t believe how helpful Zappos were, and fortunately for the brand he’s a respected social media expert who soon published a blog post singing their praises. And this is the whole point of having a dialogue with your audience, because whether it’s a positive or negative experience, customers almost always voice their opinions, which, on the World Wide Web, can reach millions of people.
Brands need to understand that both social media and customer service is not about sales, it’s about connecting with the community around your company. If you listen to them, they will listen to you, and that’s when you can more effectively promote your products or services.
Regular Updates and Interactions –
Pottery Barn’s Facebook page is an exemplary example of how customer service should be done on the world’s most popular social network. Boasting over 1million fans, Pottery Barn’s customer service team know how to use social media. They post on a daily basis, using a range of rich media – video and image as well as simple text, they reply to comments and queries promptly and as a result thousands of the fans interact with the brand on a daily basis. Measuring the conversion rate of these interactions is another matter, but rest assured they improve a brand’s reputation no end.
Back in the summer of 2010 a Pottery Barn customer called Jennifer Hellum posted a picture of her smashed coffee table on Pottery Barn’s Facebook page. The glass had shattered due to the exceptional Arizona heat and she couldn’t find a replacement from a Pottery Barn outlet in her local vicinity. In half an hour one of their customer service team was helping her not only find a new table, but also paying for it too.
If you’re updating your social media profiles frequently then you’re more likely to see these sorts of occurrences quick enough to help out the customer concerned. More often than not happy customers take to the internet to mention great service from a company so it’s always worth going that extra mile.
Non-Brand Related Conversation –
A key tactic is that Pottery Barn’s updates aren’t limited to company-only news. The 23rd of January is national pie day in America, to mark the occasion they posted a picture of a delicious raspberry pie and asked, “Whether you bake or buy, what’s your favourite kind?” By the next day 1,466 people had ‘Liked’ the post and 149 people had commented on it.
To engage with your customers naturally sometimes you’ll have to talk about non-brand related topics. Your audience doesn’t want to be sold to continually, building a community around your brand means you’ll have to have more to say than simply business and promotional subject matter.…Continue Reading
Google Plus, the chided version of Facebook is pretty live. The tech geeks believe the site is still around, while the newbies think what the heck is Google Plus. Well, it is a social networking tool similar to the Facebook. And that’s the reason why it is has not been able to gain the same momentum as its rival.
Here are few reasons why Google Plus is still clinging on to the Facebook Era
Google Plus acts as a Social Binder
Google released few updates on its social network- Events feature and new ways of sharing photos within the small groups. Perhaps, it is an understood fact that company doesn’t see the Google Plus as a social networking tool.
Vic Gundotra unveiled the fact that the Google Plus is an upgraded version of the Google. On the filip side this statement seems quite convincing, as it is losing on the number front. Or one can call it a smart move because google plus has a potential to act as a social binder that integrates all the products of the Google like You Tube and Google search together.
Unfazed by the fact, that Facebook has more passionate audience in contrast to the Google Plus. Keeping the numbers straight, Facebook has 900 million users, while google has dedicated 150 million monthly active users. The primary reason is Facebook is able to engage the audience in a better fashion and for a longer time.
Some of the critics clearly say that the users on the google are not really the users of the Google Plus. The infrastructure, street lights and plots are there, but no one is visiting. It is a barren land that smells like a hospital. Even they went on saying that it’s similar to going onboard to a wrong conference room.
But let’s put an end to this negativity and understand that google plus is a feature that completes what google was trying to do in the last 10 years. They are trying to keep their audience on the mainstream because they have a complete eco system.
It is for this reason Google Plus is not dead. Moreover, if you have a Google account, sooner or later you’ll join the bandwagon of Google plus. It’s just a matter of time. Also, a point to be noted- Facebook took 9 years to reach this level, while Google plus is still a baby in the cradle.
If a tech geek is faced with the question whether he wants Facebook or Google Plus. The honest answer would be both. Because one can remain connected with the friends, family and boss on the facebook, while Google plus is a platform where people of same like and dislike come together.
A facebook big wig went on saying that when you use Facebook the brain releases a hormone called oxytocin and eventually everyone want to get a dose of it. But when you interact with the people on the Google Plus it can also provide you the warm fuzzy feeling.
For now, the Google plus is limited to connect, interact and comment. But with some modifications it could turn out to be more benefitial and useful.
The google plus has released a new app on the ipad and it is labelled as outstanding. Although Facebook is an Achilles heel of the smartphone and no mobile company can lose their share in Google and Facebook face off.
Still the Google plus is giving hard time to the facebook execs.
Google plus is planning to launch Google Car and Google Glass, it is an ideal way to share on G+ and thus people will be forced to join the Google Ecosystem.
The facebook could be worried about the crowning achievement of the Google plus in form of hangout. It is a video chat service that allows friends and strangers to share conversation in the groups. One can record conversation, ask live audience, and this feature is in rage among celebrities and politicians.
The Heather Kelly, a CNN tech clearly commented that as social networking Google plus is flop, yet its video chat hangout tool is the clear winner.
Thus, in the end we would like to conclude social media is a bubble and no one knows what will happen next.
And don’t be amazed if both the exodus combines into a powerful technology. But then what will be the name of the technology?…Continue Reading
With significant rise in the value of real estate properties over the recent years, prices of houses have escalated in several places. Despite skyrocketing housing prices, many people who are financially sound believe devoting money on real estate is a lucrative option. However, there are few people who fear that investing in real estate will not prove beneficial, as the property tends to lose its value over time.
True that the property you invest in tends to lose value over a certain point of time. However, a lot depends on market conditions, terms of mortgage and location of your property. If you are among those who quiver at the thought of investing in real estate, then it is time you consider investing in property.
You will be surprised to know that the housing market is making a recovery and investing in real estate will fetch you good returns. People paying huge amounts of money as rent to the landlord are coming to the conclusion that it is better to utilize the amount of money on buying a new home.
Understandably, the recent economic downturn has severely impacted the real estate sector over the recent years. Investors were largely shaken by the crisis in real estate and lending practices. Take out some time to enhance your knowledge about the benefits of investing in real estate sector and you will discover that by educating yourself, you will no longer have the fear of investing in real estate. Check out five reasons why investing in real estate proves beneficial for you.
Real Estate Investment Offers You Stability
In the current scenario, where economic climate seems uncertain, you require assets that are potent and stable. For this, investing in property is the best bet ever. Potent assets mean investments that evade inflation and are capable of growing through leveraging. Stability means investments that grow gradually in value without getting altered in value.
Buying Property Helps Leverage Other People’s Money, Time
Leveraging other people’s money means adding value to every dollar. The best way to add value to every dollar is by teaming it with other people’s money. By pooling your dollar with other people’s money its value will increase and the more amount of money you have the more opportunities you receive. This helps you buy property and again helps you make money.
By investing smartly in real estate, you will be able to create a passive cash-flow. By investing rightly the first time you will be able to save a lot of precious time in managing your portfolio.
Offers Substantial Tax Benefits
Despite rise in the value of property, the government permits owners to deduct tax of their property over its life span. Apart from depreciation, an investor is allowed to maintain the interest part of his/her monthly mortgage payment as a tax deduction. Buying property is considered to be the most viable option as it is among the most tax beneficial investment asset.
Fetches You Good Income
One of the major reasons why you must devote money on real estate is because it helps fetch you a good income. Most investors these days rent out their properties and this offers them good income. As the price of house rents are skyrocketing, investors have a good chance to earn enough money. However, you must be cautious of the market conditions and location of property to get good income returns.
Most Accessible & Reliable Path to Acquire Money
When it comes to making money, investing in real estate is the easiest and most accessible method than any other. You will need to have good knowledge about investing in property as well as the current market conditions to acquire money through real estate. It is accessible to just anyone and is most reliable for earning good money. If you are considering making a reliable stream of money from real estate investment, then you need to carefully evaluate property before buying it.
Finding your way through the waters of real estate investing isn’t easy, as it may seem to be for some. If you are contemplating building a lucrative real estate investment portfolio, then you need to have good knowledge and the right tools. Having good knowledge and the right tools will help you easily buy a fully furnished apartment for a comfortable living.…Continue Reading
After the economies crisis Sweden is counted as one of the bonfires yet this is expected to be changed ensuing its personal crisis that took place in 1990’s. But it can be a false impression. As far the Finance Ministry the economy of Sweden slows down harshly. Sweden is a country which profoundly reliant on exports and concentrates on elevated valued built up like Germany is suffering because of the Euro crisis. It has come into focus that somewhat 50% GDP of Sweden is earned by the exports and a third of folks are dispatched to the euro sector. According to the recent news the trade assembly has drooped around 5% in the recent year. It has been so rigorous that cannot even be supported by the high exchange rate of prices.
The main strain the deeply indebted households of Sweden are suffering from is the job losses that have come on the track. People of Sweden mostly the North Europeans are distended to the gill with money owing. Even the British who are at the debt to income ratio of 139% are fraught to maintain a sufficient expense to accelerate their economic growth fails to achieve the gross debt to income ratio of 149% of Swedish households till 2011. Other than the Swedish it has affected the Dutch as well having the ratio of 250%. It is the government policy that helps them by cheering the debt on mortgage to a higher level. But now the home market has started to implode and so the tough time begins. One thing to be appreciated that there has been a great structural changes in last 20 years ad as a result of that the public sector of Sweden is experiencing moderately diminutive debt.
The gross national debt of Sweden is only 37% of their Gross National Product. After the incorporation of prudence in the Swedish banking sector in early 1990’s, the government had to step forward to rescue their financial stand. This heavily affected the government deficits and it became 9% of their GDP in the year 1992, 11% of GDP in 1993 and again back to 9% in the year 1994. This situation remained so long Sweden started shadowing off radically. Consequently the spending on welfare started growing and at the same time the tax revenue decreased accompanied by the GDP tightening of three years. Along with this the Swedish government had also spent somewhat 4% of their GDP to fill up the hole that had opened up in their banking zone.
The banking catastrophe of Sweden was set off by the bursting of the family unit simmer of Sweden. It is believed worldwide that Swedish could easily ride out the global financial crisis since they got the lesson from the banking adversity. Over the past couple of years there has been a change in the price of Swedish household and it has become much well managed. Within 2000 to 2007 it has grown up to 60% experiencing a restrained rise in the post flourishing untimely decade. Comparing with the average incomes the prices of the houses have increased by more than 70% from the time when the banking crisis started being faded and in the recent time it is nearly 20% above their max out of last 1980.
It is a natter to be worried for the policymakers as the housing have left up so much comparing the incomes in such a country which owns a lot of land with a very little population. Due to all these facts the economy is faltering. Now the economy has reached the situation where the exporters are concentrating in slowing down the orders and as a result it will be tough for the obliged Swedish households to pay the money owing and the banking sector of Sweden will have to suffer some heavily built losses as well. There is no dilemma that the government of Sweden is much better placed and managed that many others to pick up the demand for payment in order to deal with a different issue of banking setback. As a hole the banking crisis has affected the Swedish economy heavily and the effect is reflected somewhat to the world economy as well.Continue Reading